How to Transition to Product Management (And Succeed)

Name: How to Transition to Product Management (And Succeed)
Rating: 4.4 (310 reviews)

An introductory course for everyone who wants to become a Product Manager today

Created byAnna Kolenkina, FutureVersity School .

Last updated 8/2026

English

What you'll learn

Identify who a Product Manager is and what types of Product Managers exist (including emerging ones).
Understand end-to-end Product Management Process
Learn three strategies to build up your product management expertise to transition to the Product Manager role successfully.
Learn how to utilize all transferable skills you already possess to speed up the transition
Complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

Course content

7 sections • 30 lectures • 2h 41m total length

Course Introduction2:00
Join our learners community!0:08
What does a PM do, really?6:41

B2B Product Manager4:31
B2C and Internal Product Manager5:50
Compare B2C and B2B product managers and internal PM roles, explain large user bases, data-driven decisions, and close collaboration with internal customers.
Emerging PM type: AI Product Manager7:13
Learn how the emergent AI product manager role drives data acquisition, data set representation, and model accuracy to launch AI initiatives, while coordinating data scientists, engineers, and stakeholder communication.
Emerging PM type: Growth Product Manager4:35
Explore the growth product manager role and how it scales value by boosting acquisition, retention, engagement, and monetization through data-driven experiments.

Section Intro2:40
AI landscape of today (Optional)7:25
In this lecture, we’ll discuss the current AI landscape.

Covered in the video:
What is AI?
What are machine learning foundational learning methodologies?
Overview of AI application areas.
What is Generative AI?
Introducing Generative AI (part 1)6:00
In this lecture, we’ll go into more detail about what Generative AI is.

Covered in the video:
Five Levels of the Generative AI Ecosystem.
Foundational Model Types.
Capabilities of Large Language Models (LLMs), using GPT-4 as an Example.
Introducing Generative AI (part 2)6:08
In the second part of the lecture, we’ll continue talking about what Generative AI is.

Covered in the video:
Five Levels of the Generative AI Ecosystem.
Foundational Model Types.
Capabilities of Large Language Models (LLMs), using GPT-4 as an Example.
Who stands to benefit the most from Generative AI?9:10
Now that you know what generative AI is and what the technology is capable of, let’s explore how generative AI can transform the way we work and what value it can bring to industries and businesses.

Covered in the video:
What type of work does Generative AI have the biggest impact on.
Four business areas that stand to gain the most from Generative AI.
Which industries will benefit the most from Generative AI.
How Generative AI Can Impact Product Manager’s Productivity7:58
Since you are enrolled in the product management course, we can't miss discussing the topic of how generative AI will impact a Product Manager’s work and productivity, given that product managers are knowledge workers—those who will be most impacted by generative AI.

Covered in the video:
How using generic and specialised Generative AI tools can influence PM productivity.
Can Generative AI replace fundamental product management skills?
Follow-along: Let's build your PM AI assistant!5:32
So far, our discussion has been mostly theoretical, so let's switch things up and try to automate one of our product management tasks.

Covered in the video:
PM tasks where Generative AI is most effective.
Deciding on what AI assistant to build.
Follow-along: getting your ChatGPT account ready and exploring the GPT store4:14
The first thing we need to do to build our AI assistant is to create an account with ChatGPT.
You will find out how to do this by follow along this tutorial.
Follow-along: Creating custom GPTs10:02
Hey everyone, welcome back! Let’s create our first custom GPT!
Follow-along: Using knowledge files for custom GPTs7:11
Let’s continue exploring how to create a custom GPT.
You may have a use-case when the model requires knowledge beyond what it has been trained on.
This is what we are going to explore in this tutorial.
Follow-along: Sharing your GPT0:55
In this quick tutorial, you will learn how to share your custom GPT with the world.

Requirements

There are no prerequisites for the course, and it will be ideal for beginners who start exploring opportunities to join the Product Management tribe.

Description

Last Updated: August 2026

The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams!

But how exactly do you get there?

By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also, you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

We will also cover some fundamentals, including:

1. Who is a Product Manager.

2. What is an end-to-end product management process.

3. What types of Product Managers exist.

4. What are emerging PM types (AI Product Manager, Growth Product Manager, etc.).

There are no prerequisites for the course. It is perfect for working professionals planning to transition to Product Management as well as graduates looking to start their career.

Who this course is for:

Professionals planning to transition to a Product Manager role.
Software Engineers looking to transition to Product Management.
Data scientists looking to transition to Product Management.
UX Designers looking to transition to Product Management.
Sales and Marketing team members looking to transition to Product Management.
Customer support team members looking to transition to Product Management.
Project managers looking to transition to Product Management.
Business Analysts looking to transition to Product Management.
Graduates looking to start their career.

How to Transition to Product Management (And Succeed)

What you'll learn

Explore related topics

Course content

Section 1: Introduction3 lectures • 9min

End-to-End Product Management Process5 lectures • 31min

Product Managers of different types4 lectures • 22min

How to get the right experience5 lectures • 28min

Generative AI and Product Manager's Productivity11 lectures • 1hr 7min

Final words & Next steps1 lecture • 2min

Bonus Section1 lecture • 1min

Requirements

Description

Who this course is for: